You've constructed an AI-powered sales and production ecosystem that turns retailer websites into qualified leads, segments them by offer fit, generates personalized outreach, and enforces your brand voice across every touchpoint — all feeding toward a $100K/month revenue target by September 2026.
Here's the chain: Source Brands → Dedupe & Add to CRM → Segment by Offer Tier → Generate Intel Reports → Craft Cold Outreach → Enforce Brand Voice → Book Discovery Calls → Close Deals → Execute Production
Brand Sourcer
Scrapes retailer sites (Nordstrom, Revolve, Wolf & Badger, etc.), finds Instagram profiles, deduplicates against master Accounts board, and pushes new leads to Monday.com CRM + notifies team via Telegram.
Daily Lead Report
Pulls new leads from Monday.com, researches each brand online, scores them A/B/C priority, matches to service tiers, and generates a full PDF sales playbook with DM templates and outreach strategy.
Lead Segmenter
Researches each lead on the COLD OUTBOUND LEADS board and moves them into Tier 1 (Runway Documentary), Tier 2 (Editorial Campaign), or Tier 3 (Lifestyle/UGC) groups. Anchors high, lets brands self-select down.
Cold Outreach (Hunter Dickinson Method)
Generates personalized cold emails + DM combos using value-first, peer-group infiltration methodology. Never leads with the sell. Includes follow-up sequences and strategic notes for each prospect.
Brand Voice Engine
Three interconnected skills — Discover Brand (finds existing materials), Generate Guidelines (builds brand playbook), and Enforce Voice (applies guidelines to all content). Keeps everything on-brand.
NWV Mind
The company brain — stores goals, revenue targets, team info, brand identity, service details, and strategic context. Every other skill references this as its source of truth for NWV-specific decisions.
House of New World
Parent Holding Company & Venture Studio
Long-term vision: go from vendor to co-owner. Take equity stakes in DTC brands, power them through NWV content + New World Scales marketing + logistics. 10+ brands under the umbrella within 3-5 years.
New World Visions
Creative production agency. Connects world-class creators with brands. The construction company for content.
New World Scales
Performance marketing arm. Ads, email, SMS campaigns. Completes the content-to-conversion flywheel.
Synotacy
NWV's own clothing brand. First equity/owned brand under House of New World. Proof of concept for the co-owner model.
NWV creates content → New World Scales runs the marketing → Brands grow → House of New World takes equity → Portfolio expands → More brands need content → repeat
Synotacy is the first test of this model — NWV produces the content, New World Scales will run the ads, and House of New World owns 100% of the brand.
Ryan Capistrano Nguyen
CEO & Founder
Creative director, photographer, videographer. Built NWV from the ground up at age 20.
Core Team
- Jayson Ventura — Operations & Logistics
- Kade — Social Media
- Bryce Johnson — DM Setter (commission)
- Ileana Raigoza — DM Setter (commission)
Physical offices in New York, Houston, Miami
Warehouses in Miami & Houston
10+ brands under House of New World
Left: How leads move through the pipeline. Right: How offers get built upstream. The Offer Lifecycle feeds directly into Steps 9A/9B of the pipeline.
1. Brand Sourcer
Scrapes retailer sites (Nordstrom, Revolve, Wolf & Badger, Tootsies, Shopbop, Net-a-Porter, Farfetch) → Finds IG profiles → Deduplicates against Accounts board
2. Monday.com CRM
COLD OUTBOUND LEADS board (pipeline) + Accounts board (master). Columns: Name, Niche, IG, Website, Status.
3A. Lead Segmenter
Researches each brand → Checks MSW attendance → Assigns to Tier 1/2/3 → Moves to group on board
3B. Daily Lead Report
Deep-dives each brand → Scores A/B/C → Matches to best offer → Generates PDF playbook
4. Cold Outreach Generation
Hunter Dickinson method: value-first, never lead with the sell. DM template matched to offer (A/B/C/D). Follow-up sequence + peer group mapping.
5. Brand Voice Enforcement
Every piece of content passes through the brand voice engine. Confident not arrogant, premium but approachable.
6. DM Setter Execution
Bryce & Ileana send scripted outreach via Instagram. Warm-up → DM → Follow-up cadence. Target: 22%+ response rate.
7. Discovery Call #1
15-30 min with Ryan. Armed with: lead intel, DM context, branded pitch deck. AI recommended which offer to lead with. Ryan assesses needs, presents tiers, handles objections.
8. Post-Call → CRM Update & Review
Update Monday.com: call notes, which offer they responded to, objections, interest level. Status → "Call Completed". AI confirms or adjusts offer match.
9A. Pull Branded Proposal
Pre-built in Offer Lifecycle. Customized for THIS client: brand name, logo, tier from call #1, tailored case studies.
9B. Pull Contract
Pre-built in Offer Lifecycle. Populated with client details: selected tier, deliverables, pricing, payment terms, timeline.
10. Second Call — Proposal Presentation
Ryan walks through the customized proposal live, presents tier breakdown, addresses remaining questions from call #1, shows contract terms. The brand sees exactly what they're getting.
11. Proposal & Contract → Signature
Finalized docs sent via email. Everything was reviewed live — just the formal send. Follow-up: 48hr → 5-day → 10-day.
12. Close → Production Kickoff
Contract signed + paid. Monday.com → "Closed Won". Creator team assembled, pre-production kicks off.
13. Deal Intelligence → Feedback Loop
Full deal data feeds back into NWV Mind: which offer won, objections, what resonated, DM-to-close time. Sharpens every system for the next lead.
Step 13 feeds back into Steps 3-4
A. Internal Offer Document
Ryan defines the offer: what it is, who it's for, deliverables, pricing, positioning. Lives in NWV Mind as the source of truth.
B. DM Copy
Offer feeds into Cold Outreach skill + DM Templates. Each offer has its own template (A/B/C/D) matched to brand type.
C. Client Proposal
Offer tiers, deliverables, and pricing populate the tiered proposal document. Brand Voice Engine ensures it's on-brand.
D. Sales Call Deck
Offer positioning, case studies, and tier breakdowns go into the PowerPoint pitch deck. Visual references, pricing slides.
E. Contracts
Service agreement, scope of work, payment terms, usage rights, model clause, cancellation policy — all templated from the offer doc.
F. Segmentation Logic
Offer definitions drive the Lead Segmenter's decision tree and Daily Lead Report's offer-matching algorithm.
B → Steps 4-6
DM Copy powers outreach
D → Step 7
Deck powers Call #1
C → Step 9A
Proposal → Call #2 prep
E → Step 9B
Contract → Call #2 prep
F → Steps 3A/3B
Segmentation logic powers lead matching
G. Outcome → NWV Mind
Deal data feeds back: which offer won, what objections, what resonated. Sharpens every asset template and the decision tree for the next cycle.
G feeds back to refine the offer doc
Call #1 (Step 7): Discovery — Ryan learns about the brand, assesses needs, presents relevant offers using the pitch deck (from Offer Lifecycle D). No proposal sent yet. Goal: qualify and confirm offer fit.
Between Calls (Steps 8-9): CRM updated with call notes → AI reviews and confirms offer match → branded proposal (from C) and contract (from E) pulled from Offer Lifecycle and customized for this specific client.
Call #2 (Step 10): Proposal presentation — Ryan walks through the custom proposal live, shows deliverables and pricing, walks through contract terms. Goal: get the yes and send for signature.
This two-call structure lets NWV show up more prepared than any competitor. Call #1 gathers intel. The Offer Lifecycle supplies the assets. Call #2 closes.
Offer Lifecycle (right) builds the assets → Sales Pipeline (left) deploys them against real leads → deal outcomes feed back into NWV Mind → which improves both the offer templates and the pipeline intelligence for every future lead.
How an offer gets built internally, then cascades into every sales touchpoint, and feeds back to improve the next cycle.
A = Runway Doc pitch B = Editorial pitch C = UGC Mid D = UGC Entry
New leads automatically matched to the right offer based on brand signals.
AI already recommended which offer to lead with for THIS specific brand.
FEEDBACK LOOP → NWV MIND
Which offer won? What objections came up? What resonated?
This data feeds back into NWV Mind — sharpening the segmenter, DM copy, proposals, and pitch deck for every future lead.
Every closed deal makes the next 100 leads smarter.
NWV Mind → Internal Doc
Ryan defines the offer. It gets stored in nwv-company-database.md as the single source of truth. Every downstream system reads from here — when the offer changes, everything updates.
Contracts + Proposal + Pitch Deck
The internal doc branches into three sales assets simultaneously: legal contracts (scope + terms), client-facing proposals (branded, tier-specific), and the slideshow deck (customized per lead for calls).
DM Copy + Segmentation
The offer cascades into DM templates (4 templates matched to offer types) and the segmentation decision tree. New leads get auto-matched to the right offer based on brand signals before anyone touches them.
Deal Outcome → System Learns
After every call — win or lose — the outcome feeds back into NWV Mind. Which offer converted, what objections came up, what resonated. This sharpens the DM copy, proposal framing, deck emphasis, and segmentation accuracy for the next cycle.
Brand Sourcer
Trigger: "source brands", "find brands", "pull brands from a website"
What it does: Scrapes 7+ retailer sites, extracts brand names, finds Instagram + website, deduplicates against Accounts board, adds to COLD OUTBOUND LEADS + Accounts, sends Telegram notification to NWV Sales Force.
Tools used: WebFetch, Python/BeautifulSoup, Monday.com MCP, Telegram Bot API
Daily Lead Report
Trigger: "generate a lead report", "analyze new leads", "daily lead report"
What it does: Pulls leads from Monday.com, researches each brand, scores A/B/C priority, recommends service tier (Wave $2.5K / Current $5K / Tidal $9K), generates PDF report with executive summary, ranked table, brand deep dives, DM templates, and weekly outreach calendar.
Sub-agent: Brand Researcher (parallel brand analysis)
Lead Segmenter
Trigger: "segment leads", "tier the leads", "sort by offer"
What it does: Reads every lead on COLD OUTBOUND LEADS, researches each brand online, applies decision logic (MSW attendee → Tier 1, fashion brand → Tier 2, early-stage → Tier 3), creates tier groups, moves leads. Includes DM strategy document per segment.
Sub-agent: Brand Researcher (web research per lead)
Brand Voice Engine
Three skills in one plugin:
- Discover Brand — Searches Notion, Drive, Slack, etc. for existing brand materials
- Generate Guidelines — Builds brand playbook from documents, transcripts, or discovery report
- Enforce Voice — Applies guidelines to all content: emails, proposals, DMs, decks, LinkedIn posts
Sub-agents: Document Analysis, Conversation Analysis, Content Generation, Quality Assurance
NWV Mind
Trigger: "what do we do", "our goals", "company info", "NWV"
What it does: Stores and serves the complete NWV knowledge base — company database, goal list, revenue targets, brand identity, team structure, service details, Miami Swim Week strategy. Every other plugin references this as source of truth.
Reference files: nwv-company-database.md, nwv-goals.md
Cold Outreach (Hunter Dickinson Method)
Trigger: "write cold DMs", "draft outreach", "cold email", "reach out to [brand]"
What it does: Generates cold email + DM + 3-message follow-up sequence using the peer-group infiltration, value-first methodology. Never leads with the sell. Pattern interrupts. Personalized to each prospect's specific situation.
Framework: Hunter Dickinson playbook (Whop: $0 → $800M, zero marketing spend)
Monday.com
CRM backbone. COLD OUTBOUND LEADS board + Accounts board. Full API access via MCP connector.
Google Calendar
Discovery call scheduling. Event creation, free time lookup, meeting prep integration.
Gmail
Email outreach, follow-ups, draft creation, thread reading. Connected via MCP.
Telegram
NWV Sales Force group. Brand Sourcer sends automated lead notifications to the team.
Primary outreach channel. DM setters work from @newworldvisions. 5,690 followers, 46.3K monthly views.
Chrome Browser
Fallback for JS-heavy retailer sites. Page reading, navigation, form input via Claude in Chrome.
Runway Documentary / BTS
Brand-centric narrative coverage of their Miami Swim Week experience. Documentary-level, not just photos — the full story of their runway moment. For brands confirmed as participants, exhibitors, or show runners.
Editorial Campaign
High-end photography for collection launches. Full production house — photographers, videographers, stylists, creative directors, gaffers, full crew. For any fashion brand with a collection to shoot.
UGC Lifestyle Content
Pre-shot before the event in lifestyle settings. Delivered as social and ecommerce assets. Three tiers based on volume.
Official Show Media Coverage
NWV as official media team for show production companies (Art Hearts, Poda Izzo, etc.). Full photo + video coverage of the runway event itself.
The Wave — $2,500
- 6 edited short-form videos
- 10 edited lifestyle photos
- 1 model, 4 outfits
- 1 Miami location
- 7 business day turnaround
- Full commercial usage rights
The Current — $5,000
- 12 edited short-form videos
- 20 edited lifestyle photos
- 2 models, 6 outfits
- 2 Miami locations
- 5 business day turnaround
- Full commercial usage rights
The Tidal — $9,000
- 25 edited short-form videos
- 30 edited lifestyle photos
- 3 models, 8 outfits
- 3 Miami locations
- 3 business day rush turnaround
- Raw footage included
Top-down anchoring: Always lead with the highest relevant offer. Let the brand self-select down. Never open with Tier 3 — it undersells NWV's positioning.
Segment A (MSW attendees): Tier 1 (Runway Documentary) → Tier 2 (Editorial Campaign) if needed
Segment B (non-attendees): Tier 2 (Editorial Campaign) → Tier 3 (UGC/Lifestyle) if budget pushback
Project-Based Production
$5K-$15K+ per project. Runway coverage, editorial campaigns, commercial production. Past clients include Nike, Miss Universe.
Recurring Retainers
Social media management. Current: Eberhardt Social House @ $1,300/month. Goal: scale recurring revenue base.
Click an offer to view its full DM script, video script, follow-up sequences, and objection handlers. Share this page with your setters.
Permission-Based DM Script + CEO Video Script
For swimwear brands ATTENDING Miami Swim Week 2026 (May 27–31). They're already going — NWV makes sure they leave with content.
The Core Selling Angle
These brands are already going to be at Miami Swim Week. They're already investing in being there. The question is: are they going to show up with content that matches the moment — or wing it?
Most brands attending Swim Week have runway plans, showroom placements, and buyer meetings locked in. What they DON'T have is a dedicated content team. On top of that, the top swimwear models in the world are in Miami that week — NWV books them for lifestyle shoots at a price point that doesn't exist any other time of year.
The pitch: You're already going to be at Swim Week. NWV makes sure you leave with a full library of premium lifestyle content — shot with the best models in the world — that fuels your brand for the next 6–12 months.
Upsell: Full editorial campaign production — bespoke photography + cinematography with Swim Week models (Offer 2). Natural next step.
Step 1 Connection (24hrs Before Outreach)
Follow the brand. Like 2–3 recent posts (especially collection drops, Swim Week announcements). Leave one genuine comment. Reply to a story. Wait 24+ hours.
Step 2 The Opening DM (Typed — Concept Tease + Permission)
We saw you guys are [walking Swim Week / exhibiting at Cabana / showing at Paraiso / confirmed for Miami Swim Week — whatever is accurate].
I have a concept for you...
At New World Visions, we specialize in elevating brand perception through visual storytelling — lifestyle content and UGC shot with the top swimwear models in the world during Miami Swim Week. Same talent walking the runway shows that week, shooting your collection on-location.
Think: founder-led narratives, behind-the-scenes process, and raw, cinematic content that documents not just the product — but the journey. Content you can run across your socials, site, and ads for months.
"I have a concept for you..." — The Ema Savahl line.
"Not just the product — but the journey" — Storytelling-forward. Separates NWV from every UGC vendor.
Setter rules: First line MUST reference their specific Swim Week involvement. "I have a concept for you..." always its own line. Scarcity real. Send both messages back to back.
Step 3 Follow-Ups on Opener (max 2)
FU1 — 2-3 days later:
FU2 — 5-7 days (+ meme/gif):
Step 4 Ryan's Native Video (After They Engage)
Length
Under 1:59 (aim for 90s)
Format
Vertical 9:16, iPhone, NATIVE in DM
Video Script What Ryan Says on Camera
"Hey — thanks for letting me send this over. I appreciate you giving me a minute. I'm going to walk you through the concept and if at any point it's not for you, totally cool — just click off."
"I'm Ryan — founder and producer at New World Visions. We're a creative production agency that specializes in elevating brand perception through visual storytelling. We tell the audience the 'why' behind your brand — not just the product, but the journey. Our work's been published in Vogue, Elle, and Harper's Bazaar. We've been the official media team for Art Hearts Fashion at New York Fashion Week and we've worked with CFDA."
"So here's the concept. You're already going to be at Miami Swim Week — you're already investing in being there. During that same week, the top swimwear models in the world fly into Miami for the shows. We book them for our clients' lifestyle and UGC shoots. So while you're there, we shoot your collection with models who are literally walking runway shows that same week — on-location, cinematic, professional content that you can run across your socials, your website, your ads, your lookbooks.
Most brands go to Swim Week and come back with a few iPhone photos and some stories. We make sure you leave with a full content library — founder-led narratives, behind-the-scenes, lifestyle visuals — everything you need to tell your brand's story for the next six months."
[Cut to: 5-10 second montage — models in swimwear on-location, BTS energy, beach shoots, cinematic content]
"And for brands that want to take it a step further, we also run full editorial campaign productions during Swim Week — photography, cinematography, creative direction, the whole thing. Your hero images, your campaign video, your lookbook — a complete visual identity built around your collection with Swim Week talent. So if you're looking for that next level of branding, we can talk about that too."
"I saw that you're going to be at Swim Week and your brand has the kind of authenticity and edge that this content was made for. There's a white space in the market for brands that show up with this level of media — and I think your brand is the one to fill it.
If you're open to it, I'd love to send you a link to grab 15 minutes on the calendar so we can talk about what this looks like for your brand specifically. Just let me know and I'll shoot it over. And if it's not for you — no hard feelings at all."
Step 5 Pitch Follow-Ups (After Video — Up to 9 Touches)
FU1 — 2 days (voice note):
FU2 — 4 days (text):
FU3 — 6 days (meme/gif):
FU4 — 9 days (voice note — value drop):
FU5 — 12 days (text):
FU6 — 15 days (meme):
FU7 — 18 days (voice note — last push):
FU8 — 22 days:
FU9 — 26 days (breakup):
Step 6 Calendar Link (After They Say Yes)
Objections Objection Handlers
Pricing UGC & Lifestyle Package Reference
The Wave — $2,500 — 6 videos + 10 photos. 1 model, 4 outfits, 1 Miami location. 7-day turnaround. Strong foundation of content for your socials and ads.
The Current — $5,000 (most popular) — 12 videos + 20 photos. 2 models, 6 outfits, 2 locations. 5-day turnaround. Enough content to fuel your brand for 4–6 weeks of social and ad creative testing.
The Tidal — $9,000 — 25 videos + 30 photos. 3 models, 8 outfits, 3 locations. 3-day rush turnaround + raw footage included. A full content arsenal that covers 8–12 weeks across every channel.
Every package comes with a dedicated project manager and full commercial usage rights. Model casting is handled by us during pre-production — you pick the talent, you pay them directly.
Since you're already going to be in Miami, we coordinate everything around your Swim Week schedule. You focus on the event, we handle the content.
Rules Key Reminders for Setters
1. Opening DM is TYPED TEXT. Voice notes and video come AFTER they engage.
2. "I have a concept for you..." is the most powerful line. Use it every time.
3. The NWV voice is the Ema Savahl voice. Confident, visionary, premium, direct.
4. These brands are ALREADY going to Swim Week — that's the leverage. Don't waste the trip.
5. Swim Week talent is the differentiator. Best models, one city, one week.
6. The upsell is campaign production, not a harder sell. Seed it in video, expand on call.
7. Permission at every stage. DM → asks before video. Video → asks before calendar.
8. Video is evergreen and native. iPhone selfie. Sent inside IG DMs.
9. Scarcity is REAL for Offer 1. Limited production days, locations, and models in one week.
10. 80% of booked calls come after follow-up 7+. Don't give up early.
11. NWV is NOT "based in Miami." We're a national creative production agency.
12. Be yourself. Ryan started this at 20. Vogue. Nike. Miss Universe. The track record speaks.
13. Lead with pre-production. Every video is planned with a shotlist and visual references. Dedicated PM from start to finish.
14. Model cost is on the brand. NWV recommends talent. Brand selects and pays directly. Frame as advantage.
15. 50% deposit locks the booking. No work without deposit. All payments non-refundable once pre-production begins.
16. Push Current ($5K) as the sweet spot. Anchor high with Tidal ($9K), then land on Current. Wave ($2.5K) is the floor.
Best days: Tuesday – Thursday
Best time: 10am–1pm brand's time zone
Avoid: Weekends, Mon AM, Fri PM
Urgency increases as Swim Week gets closer — tighten gaps in last 4 weeks.
☐ CONFIRMED attending MSW (show lineup, event tags, posts)
☐ Identified which show/event (Paraiso, Art Hearts, Cabana, etc.)
☐ Followed and engaged 24+ hours before DM
☐ Specific product/collection/visual detail to reference in first line
☐ Checked if stocked at a major retailer (Nordstrom, Macy's, Wolf & Badger)
☐ Scarcity number is accurate (production slots left for the week)
Permission-Based DM Script + CEO Video Script
Bespoke campaign photography + high-end videography. Built around Miami Swim Week 2026 (May 27–31).
⚠ Critical — Read This First
This is NOT about press placement. Do NOT promise or imply publication in Vogue, Elle, Harper's Bazaar as a deliverable. Those are credentials — proof the team is legit. The offer is the campaign production itself: hero images, campaign video, lookbook, ad creative. The shoot IS the product.
Sell the consultation, not the production. The paid Creative Consultation ($1,500–$2,500) is the entry point — gives the brand a full production plan, mood board, shot list, and exact quote. Lower the commitment, filter the buyers.
The Core Selling Angle
Miami Swim Week isn't just an event — it's the one week of the year when everything aligns for swimwear brands. The world's top swimwear models fly into Miami. Buyers are actively scouting. The entire industry turns its attention to one city for one week.
NWV books them for campaign shoots — photography and cinematography — at a level most brands could never access on their own, and at a fraction of what it would cost to fly talent in during any other week of the year.
The pitch: You ship us your collection, we build a full campaign production around it with top-tier talent during the biggest week in swimwear — and you walk away with the hero images, campaign video, and visual assets that define how the industry sees your brand.
Photography AND Videography. Always mention both. Campaign photography for hero images, lookbook, ecommerce, wholesale. Plus high-end cinematography for campaign films, social video, and paid ad creative.
Step 1 Connection (24hrs Before Outreach)
Follow the brand on Instagram. Like 2–3 recent posts (especially collection drops, campaign content, or anything visually strong). Leave one genuine comment on a post — something specific, not generic. Reply to their story if they have one up. Wait at least 24 hours before sending the DM.
Step 2 The Opening DM (Typed — Concept Tease + Permission)
Send as two short messages back to back. Keeps the NWV voice, the Swim Week angle, and the permission CTA — tight enough to get read in an IG inbox.
[Specific observation — their collection, a campaign, a retailer placement, something real from their feed].
I have a concept for you...
At New World Visions, we specialize in elevating brand perception through visual storytelling — full campaign productions shot with the top swimwear models in the world during Miami Swim Week. Same talent walking the runway shows that week, shooting your collection.
You ship us your pieces, we handle everything — creative direction, models, locations, styling, photography, cinematography, and post-production. Your brand walks away with hero images, campaign video, and a visual identity that changes how the industry sees you.
"Changes how the industry sees you" — This is the real promise. Not a magazine placement. The actual visual transformation.
Setter rules: First line MUST be personalized from their feed. "I have a concept for you..." is always its own line. Scarcity number must be real. Send Message 1 then Message 2 immediately — don't wait.
Step 3 Follow-Ups on Opener (if no response — max 2)
FOLLOW-UP 1 — 2-3 days later:
FOLLOW-UP 2 — 5-7 days later (+ meme/gif):
Step 4 Ryan's Native Video (The Full Pitch)
Send ONLY after they engage — reply with interest, "tell me more," "sure," "send it," or any affirmative.
Length
Under 1:59 (aim for 90s)
Format
Vertical 9:16, iPhone, NATIVE in DM
Energy
Calm, confident, conversational
Setting
Clean studio / monitor with work
Video Script What Ryan Says on Camera
"Hey — thanks for letting me send this over. I appreciate you giving me a minute. I'm going to walk you through the concept and if at any point it's not for you, totally cool — just click off."
"I'm Ryan — founder and producer at New World Visions. We're a creative production agency that specializes in elevating brand perception through visual storytelling. We tell the audience the 'why' behind your brand — not just the product, but the journey. Our work's been published in Vogue, Elle, and Harper's Bazaar. We've been the official media team for Art Hearts Fashion at New York Fashion Week and we've worked with CFDA."
"Here's why I'm reaching out right now. Miami Swim Week is coming up at the end of May. During that week, the top swimwear models in the world fly into Miami for the shows. We tap into that talent pool for our clients' campaigns — so when we shoot your collection, you're getting models who are literally walking runway shows that same week. That caliber of talent in one city only happens once a year.
The concept is this — you ship us your collection, we build a full campaign production around it. Photography, cinematography, creative direction, styling, models, locations, post-production — everything. You walk away with your hero images, your campaign video, your lookbook, your ad creative — the visuals that define your brand for the next year. You don't need to be in Miami. You don't need to be on set. You send us the pieces, we deliver a complete visual identity that changes how the industry sees your brand."
[Cut to: 5-10 second montage of NWV campaign work — swimwear shoots, models on location, cinematic BTS energy, hero images, campaign video frames]
"And even if a full campaign production isn't the right fit this season, we also run lifestyle and UGC packages during Swim Week — same talent, same production quality, just a smaller scope built for your socials and ads. So there's an option no matter where your brand is at right now."
"I looked at your latest collection and your brand has the authenticity and edge to really lead the way with this. There's a white space in the market for this kind of elevated, cinematic media — and I think your brand is the one to fill it."
"If you're open to it, I'd love to send you a link to grab 15 minutes on the calendar so we can talk about what this looks like for your brand specifically. Just let me know and I'll shoot it over. And if it's not for you — no hard feelings at all."
Step 5 Pitch Follow-Ups (After Video — Up to 9 Touches)
FU1 — 2 days after video (voice note):
FU2 — 4 days (text):
FU3 — 6 days (meme/gif):
FU4 — 9 days (voice note — value drop):
FU5 — 12 days (text):
FU6 — 15 days (meme):
FU7 — 18 days (voice note — last real push):
FU8 — 22 days (text):
FU9 — 26 days (breakup + downsell):
Step 6 Calendar Link (After They Say Yes)
Calendar follow-ups if they don't book:
FU1 (2 days): "Hey just wanted to make sure you saw the link — [calendly link]"
FU2 (4 days): gif + "i know scheduling is the worst but i promise it's only 15 minutes 😂"
FU3 (7 days): "Still have that calendar link for you whenever you're ready — [calendly link]"
FU4+ (10+ days): Same pattern — memes, gifs, casual nudges. They said yes. They're just busy. Stay persistent, stay fun.
Objections Objection Handlers
Downsell UGC & Lifestyle Package Reference
When a brand asks about pricing or wants details on the downsell:
$2,500 — Professional lifestyle shoot, on-location, with Swim Week talent. Multiple setups. Strong foundation of content for your site and socials.
$5,000 — Our most popular. Full lifestyle shoot — multiple looks, multiple locations, styled and directed by our team with top-tier models. Enough content to fuel your brand for months.
$9,000 — Premium content library. Covers every channel — IG, TikTok, ads, website, lookbook. Shot with the best talent available during the biggest week in swimwear.
This talent pool only exists in Miami for a few days a year. Outside of Swim Week, booking models at this level costs significantly more — if you can even get them.
Rules Key Reminders for Setters
1. Opening DM is TYPED TEXT. Voice notes and video come AFTER they engage.
2. "I have a concept for you..." is the most powerful line. Use it every time.
3. The NWV voice is the Ema Savahl voice. Confident, visionary, premium, direct.
4. The Swim Week angle is the differentiator. Best models, one city, one week.
5. Permission at every stage. DM → asks before video. Video → asks before calendar.
6. Video is evergreen and native. iPhone selfie. Sent inside IG DMs.
7. Scarcity is real. Swim Week = fixed date. State the facts.
8. 80% of booked calls come after follow-up 7+. Don't give up early.
9. The downsell is still premium. $2.5K with runway models > $5K any other week.
10. NWV is NOT "based in Miami." We're a national creative production agency.
11. Be yourself. Ryan started this at 20. Vogue. Nike. Miss Universe. The track record speaks.
12. This is NOT about press placement. Do NOT promise or imply publication in Vogue, Elle, Harper's Bazaar as a deliverable. Those are credentials — proof the team is legit. The offer is the campaign production itself: hero images, campaign video, lookbook, ad creative. The shoot is the product.
13. Sell the consultation, not the production. The paid Creative Consultation ($1,500–$2,500) is the entry point. It gives the brand a full production plan, mood board, shot list, and exact quote. Lower the commitment, filter the buyers.
14. Photography AND videography. This offer includes both. Campaign photography for hero images, lookbook, ecommerce, and wholesale. Plus high-end cinematography for campaign films, social video, and paid ad creative. Always mention both.
Best days: Tuesday through Thursday
Best time: 10am–1pm in the brand's local time zone
Avoid: Weekends, Monday mornings, Friday afternoons
Sound like a creative director who sees the vision — not a salesperson running a script.
Never say: "synergy," "leverage," "circle back," "just following up," "I hope this finds you well"
☐ Followed the brand and engaged with 2–3 posts (24+ hours before DM)
☐ Identified a specific product, collection, or visual detail to reference in first line
☐ Checked if they're stocked at a major retailer (Nordstrom, Macy's, Wolf & Badger)
☐ Checked if they're attending Miami Swim Week — if yes, could be Offer 1 instead
☐ Scarcity number is accurate (how many production slots are actually left)
☐ Looked at their website/socials to identify visual gaps (amateur photography, no video, inconsistent brand imagery) — use this to inform the personalization
Permission-Based DM Script + CEO Video Script
For swimwear brands WALKING a runway show at Miami Swim Week 2026 (May 27–31). Embedded documentary coverage — before, during, and after the show.
The Core Selling Angle
Every brand walking Miami Swim Week pours $15K–$50K+ into the show — the collection, the models, the venue, the production. But when it's over, most brands walk away with nothing but a handful of pit photos and some shaky iPhone clips. The actual story of what it took to get there goes completely undocumented.
The pitch: You're already spending big on the show. Don't walk away with nothing. NWV embeds with your brand to create a cinematic BTS documentary + a full content arsenal — Reels, Stories, photos — that fuels your brand for months. Once the show is over, this content can never be recreated.
"Not pit photos. Not iPhone clips." — Names the pain every brand walking a show has felt. Use this line everywhere.
Step 1-2 Connection + Opening DM
Same 24hr warm-up. Confirm they're WALKING (not just attending) by checking show lineups — Paraiso, Art Hearts, Hammock, Cabana runway events.
We saw you guys are walking Miami Swim Week [at Paraiso / Art Hearts / specific show if known].
I have a concept for you...
At New World Visions, we specialize in elevating brand perception through visual storytelling. We embed with brands before, during, and after their runway show to produce a cinematic behind-the-scenes documentary — the fittings, the chaos backstage, the final walk, the full story.
Think: founder-led narratives, raw cinematic content, and a produced documentary that turns your runway moment into months of premium content for YouTube, Reels, and Stories. Not pit photos. Not iPhone clips. A real story.
"The fittings, the chaos backstage, the final walk" — Specific, cinematic language. They can SEE the content.
"Not pit photos. Not iPhone clips. A real story." — Calls out the gap directly.
Setter: Reference which show if you know it. Scarcity is the most real for this offer — you can only embed with one brand at a time.
Step 3 Follow-Ups on Opener (max 2)
FU1 — 2-3 days:
FU2 — 5-7 days (+ gif):
Step 4 Ryan's Native Video (After They Engage)
Video Script What Ryan Says on Camera
"Hey — thanks for letting me send this over. I appreciate you giving me a minute. I'm going to walk you through the concept and if at any point it's not for you, totally cool — just click off."
"I'm Ryan — founder and producer at New World Visions. We're a creative production agency that specializes in elevating brand perception through visual storytelling. Our work's been published in Vogue, Elle, and Harper's Bazaar. We've been the official media team for Art Hearts Fashion at New York Fashion Week and we've worked with CFDA."
"Here's the reality with Swim Week. Brands pour fifteen, twenty, fifty thousand dollars into their runway show — the collection, the models, the venue, the whole production. And then when it's over, most brands walk away with a handful of pit photos from the official media team and some shaky iPhone clips. The actual story of what it took to get there goes completely undocumented."
"That's what we fix. We embed with your brand before, during, and after the show. We produce a cinematic behind-the-scenes documentary that captures the full narrative — the fittings, the chaos backstage, the designer's nerves, the final walk, the celebration after. It's a three-act story planned with you in pre-production — narrative outline, shot list, everything approved before we shoot a single frame.
You get a produced documentary for YouTube that builds brand equity, plus Reels and Stories cut-downs that fuel your content calendar for weeks. A Creative Director is on set directing every shot. A dedicated Project Manager handles everything from onboarding to delivery. You focus on the show — we capture the story."
[Cut to: 5-10s BTS documentary footage — backstage chaos, models getting ready, runway walk, designer reactions]
"And if a full documentary isn't in the budget this season, we also run lifestyle and UGC packages during Swim Week — same production quality, same Swim Week talent pool, just scoped for your socials and ads. So there's an option at every level."
"I saw you're walking Swim Week and your brand has the kind of story that deserves to be told at this level. There's a white space in the market for brands that show up with this caliber of media — and once the show is over, this content can never be recreated.
If you're open to it, I'd love to send you a link to grab 15 minutes so we can talk about what this looks like for your brand's show specifically. Just let me know and I'll shoot it over. And if it's not for you — no hard feelings at all."
Step 5 Pitch Follow-Ups (After Video — Up to 9 Touches)
FU1 — 2 days (voice note):
FU2 — 4 days:
FU3 — 6 days (gif):
FU4 — 9 days (voice note — value drop):
FU5 — 12 days:
FU6 — 15 days:
FU7 — 18 days (voice note — last push):
FU8 — 22 days:
FU9 — 26 days (breakup + downsell):
Step 6 Calendar Link
Objections Objection Handlers
$12,500 — Recommended. Prep + show day, full documentary, 8 Reels, 75 photos, designer interview, raw footage.
$20,000 — Full cinematic. 3 days embedded, teaser trailer, 12 Reels, 120 photos. Best way to figure it out is a 15-minute call. Want the link?
Pricing Documentary Tier Comparison
| Backstage Pass — $7.5K | Full Story — $12.5K | Premiere — $20K | |
|---|---|---|---|
| Documentary | 3–5 min | 5–10 min | 8–15 min cinematic |
| Reels | 5 | 8 | 12 |
| Stories Clips | 8 | 12 | 20 |
| Teaser Trailer | — | — | ✓ |
| Photos | 40 | 75 | 120 |
| Raw Footage | — | ✓ | ✓ |
| Coverage Days | Show day | 2 (prep + show) | 3 (lifestyle + prep + show) |
| Creative Director | ✓ | ✓ | ✓ (all 3 days) |
| Designer Interview | — | ✓ | ✓ (extended) |
| First Reel | 48 hours | 24 hours | 24 hours |
Best days: Tuesday – Thursday
Best time: 10am–1pm brand's time zone
Urgency increases sharply in last 3-4 weeks. "Once the show happens, the BTS story can't be captured after the fact."
☐ CONFIRMED walking a show (not just attending)
☐ Identified which show (Paraiso, Art Hearts, etc.)
☐ Engaged 24+ hours before DM
☐ Swim Week prep content to reference
☐ Scarcity number is real
Offer 4 — Official Show Media DM Script
Script not yet loaded. Add the file to NWV Mind to populate this tab.
Monday.com → PRODUCTION workspace → Postproduction folder | Built March 17, 2026
After a shoot, the videographer uploads footage to Dropbox and fills out one briefing form. The editor gets everything they need — brief, footage link, branding assets, key clips — in a single item. No back-and-forth, no hunting for files.
Modeled after the @growwithjonah briefing form workflow ("The Systems Behind a 700 Shoots/Year Agency").
Shoot Wraps
Footage → Dropbox
Videographer
Fills Briefing Form
Monday.com
Item auto-created
Editor
Picks up & edits
Review
Client feedback
Delivered
Assets to client
Workflow Stages
Status Flow
Not Started → Briefed → In Editing → In Review → Revisions → Approved → Delivered
Board Columns
Editing Status — workflow status (see above)
Assigned Editor — people column
Client / Brand — text
Aspect Ratio — 16:9, 9:16, 1:1, 4:5
Video Length — 15s, 30s, 60s, 90s, Long-form
Creative Brief — vibe, mood, pacing, music direction
Key Files / On-Camera — timestamps & file refs
Footage Link — Dropbox link
Branding Package — Received / Pending / N/A
Shoot Date — date
Due Date — date
Branding Assets — file upload
Editor Notes — per-project chat
Workflow Stages
Status Flow
Not Started → Culling → Retouching → In Review → Revisions → Approved → Delivered
Board Columns
Editing Status — workflow status (see above)
Assigned Editor — people column
Client / Brand — text
Total Shot Count — number
Selects Count — number
Deliverable Type — Lookbook, E-Commerce, Editorial, Campaign, Social Content, BTS
Creative Brief — retouching style, color grading, mood refs
Footage Link — Dropbox link
Branding Package — Received / Pending / N/A
Shoot Date — date
Due Date — date
Branding Assets — file upload
Editor Notes — per-project chat
Connected to both boards — single view of all active postproduction work.
Widget 1
Video Editing Progress
Battery — done vs. in progress
Widget 2
Photo Editing Progress
Battery — done vs. in progress
Widget 3
All Projects by Status
Pie chart — both boards
Widget 4
Workload by Editor
Bar chart — projects per editor
PM sends this to the videographer after every shoot. Submission auto-creates an item on the Video Briefing Form Responses board.
1. Project Name *
2. Client / Brand Name *
3. Aspect Ratio *
16:9 · 9:16 · 1:1 · 4:5
4. Target Video Length *
15s · 30s · 60s · 90s · Long-form
5. Creative Brief *
What the client wants — vibe, mood, pacing, music direction
6. Key Files / On-Camera Sections
Timestamps and file references
7. Footage Link (Dropbox) *
8. Branding Package *
Received · Pending · N/A
9. Branding Assets Upload
File upload
10. Shoot Date *
11. Due Date
12. Additional Notes
* = required field
Recommended Automation
On the Video Briefing Form Responses board, set up a Monday.com automation:
"When item is created → move item to Video Editing board → set Editing Status to Briefed."
This closes the loop so form submissions automatically flow into the editing pipeline.
Construction Company for Content
NWV is NOT a studio, NOT a marketing agency, NOT a talent agency. It's a construction company for content — just as a construction company handles roofing, plumbing, electrical through specialists, NWV handles runway, editorial, ecommerce, UGC, commercial through a revolving network of vetted creators matched to each project.
Vendor → Co-Owner (House of New World Vision)
The long game isn't staying a service provider. It's transitioning from vendor to co-owner — taking equity stakes in DTC brands, powering their growth through NWV content + New World Scales marketing, and building a portfolio of 10+ brands under House of New World. Synotacy is the first proof of concept.
Anchor High, Let Them Self-Select Down
Never lead with the lowest offer. Always present the highest relevant tier first. If a brand is attending Miami Swim Week, lead with Runway Documentary. If they're not, lead with Editorial Campaign. Only introduce UGC/Lifestyle as a fallback. This protects NWV's premium positioning and maximizes average deal size.
Hunter Dickinson Method — Value-First Outreach
Based on the playbook that scaled Whop from $0 to $800M with zero marketing spend. Core rules: never lead with the sell, infiltrate peer groups, offer genuine value before asking for anything, stand out by doing the opposite of everyone else's outreach, use AI for scale but never automate the personal touch. The first message starts a conversation — it doesn't close a deal.
Peer Group Infiltration
People compare themselves to others on the same platform and in the same niche. Segment prospects by their distribution platform (IG, YouTube, TikTok), reference shared connections, get influential people to engage with you first. Social proof transfers. Being seen in the right circles is worth more than a perfect pitch.
Pre-Production Promise
NWV's key differentiator in the sales pitch: every video is planned with a full shotlist and visual references BEFORE the shoot. This removes the biggest fear brands have with production agencies — "will it actually look like what I want?" The pre-production process is the product.
- Confident, not arrogant
- Premium but approachable
- Results-driven, storytelling-forward
- Clean and direct — no fluff
- Luxury without being flashy
- Hype language or buzzwords
- Corporate jargon ("synergy", "leverage")
- Desperate or salesy
- Flashy or over-designed
- Generic or copy-paste
Vogue, Elle, Harper's Bazaar
Published work
Art Hearts Fashion
Official media team, NYFW
Nike, Miss Universe
Past clients